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Honda Siel Cars India said on Thursday that Mr Jnaneswar Sen has been promoted to the position of Senior Vice-President, Sales & Marketing, for Honda Siel Cars India. Mr Sen, who has been with the company over four years, “will be responsible for creating and implementing strategic sales and marketing initiatives for Honda cars in India.”
The announcement comes at a time when Honda is entering a crucial phase of its India strategy with the launch of its first car aimed at the mass market – the Brio hatchback. The Japanese carmaker, which has seen flat sales even as the market grew rapidly last year, would now look to carve out a strong market share and build a strong brand in the country.
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