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With Bollywood actor Hrithik Roshan being signed up as Joyalukkas’s “global” ambassador, the Dubai-based jewellery group now has as many as six brand ambassadors!
Roshan will be Joyalukkas’ brand ambassador for an initial period of one year, Joy Alukkas, Chairman and Managing Director, said here on Saturday.
Joyalukkas and Filmkraft Production (India) Pvt Ltd, owned by Hrithik’s father Rakesh Roshan, producer and director of the Kriish series of films, have tied up for the purpose. A trailer of Hrithik’s forthcoming film, Kriish-3, was screened at Joyalukkas’ press conference here.
Hrithik launched the company’s first two showrooms in Gujarat on Saturday, at Vadodara and Ahmedbad. Joyalukkas would launch two more outlets at Rajkot and Surat by March 2014.
Already, Joyalukkas has five ‘regional’ brand ambassadors: Suresh Gopi (Kerala), R. Madhavan (Tamil Nadu), Allu Arjun (Andhra Pradesh), Kiccha Sudeep (Karnataka)—all promoting the company’s clear price tag (CPT) policy-- and Vidya Balan for the firm’s Jolly Silk campaign in West Bengal.
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