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Marico-promoted Kaya Skin Clinic has tied up with eBay to sell its 50-odd skincare and haircare products.
Kaya’s products are custom-developed by its dermatologists with a range of formulations. Kaya also recently launched its own e-commerce portal (shop.kayaclinic.com), while forging strategic tie-ups with other leading e-commerce giants such as Flipkart, Jabong and Snapdeal.
While services account for 80 per cent of its revenue, products account for the balance. The company said 7-8 per cent of its sales comes from e-commerce portals.
Arvind R P, Vice-President & Head Marketing & Product Retail, Kaya Skin Clinic said in a statement, “We already have a wide e-commerce presence and with this new partnership we aim to strengthen this further, making our products, researched and developed by our dermatologists, more accessible to our customers. This will ensure our presence even in cities where we don’t have a brick & mortar presence”.
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