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Singapore-based food and beverage brand, Mad Over Donuts, entered the South Indian market with the first outlet in Bangalore.
A press release from the company said that the outlet is located in Phoenix Market City. The company also plans to open over 70 outlets across South India, including Hyderabad, Chennai and Kochi, in the next couple of years.
‘Love at First Bite!’ experience
Mr Tarak Bhattacharya, Chief Operating Officer, Mad Over Donuts, said in the release that the strategy was to focus on the ‘Love at First Bite!’ experience, which also includes the fun experience that one gets whenever the customer walked into a Mad Over Donuts’ store.
Mad Over Donuts currently operates 33 stores across India with a mix of café in high street, malls and other key locations in cities such as Mumbai, Delhi/NCR, and Pune.
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