Mahindra First Choice enters Tirupur

Our Bureau Coimbatore | Updated on July 25, 2014

Multibrand certified used car company Mahindra First Choice Wheels Ltd (MFCWL) has further strengthened its presence in the State by expanding into Tirupur. The showroom area of the new outlet is 4,000 sq feet.

Inaugurating the showroom, the Zonal Head of MFCWL, Thushar K S, said that the new dealership with GTC Cars would help the company make further inroads in the State.

“With the used car market size of over 400 cars a month, we see huge untapped potential in the region and GTC Cars’s expertise of the local market will further boost our efforts,” he stated.

The company has, over last seven years, transformed the used car market and differentiated consumer experience through its ‘Highline’ stores for selling high-end and multi-brand used cars, Thushar said.

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Published on July 25, 2014
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