Comments
Nikon India expects to be among the top five revenue generating markets for the global camera maker. The company expects India’s share in its global turnover to touch 5 per cent by 2015 from the current 1.5 per cent.
Nikon India, the 100 per cent subsidiary of Nikon, expects the festival season this year to contribute about 40 per cent to sales.
“Economic slowdown and the depreciating rupee impacted our sales in the May-August period. However, sales are picking up now. We expect the festival season (three months) to contribute significantly to overall revenue,” said Hiroshi Takashina, Managing Director, Nikon India
Besides, Nikon is also betting big on the ‘bridge’ or prosumer camera, which is a link between the professional and consumer cameras. That apart, compact camera that works on the Android operating system, a Wi-Fi model with Internet access, is the new evolving category for Nikon. Its recent launch ‘Coolpix’ camera allows users to directly upload photographs on the Internet.
“Cameras with high-quality photographs and the shooting experience will definitely find takers. We will launch a few more models in the coming months in this category,” said Takashina. He does not think smartphones, with inbuilt cameras, pose threat to the digital camera segment.
Nikon’s major categories, compact camera and digital SLR, are witnessing good traction. It expects a 50 per cent growth in sales at 2.5 lakh units of DSLRs (digital SLRs) at the end of this fiscal, up from from 1.7 lakh units last fiscal. In the compact-camera segment, it expects to sell 40 lakh units in FY13 from 32 lakh units in FY12.
“There is great demand for professional DSLR cameras. Four years ago, only professionals used to buy these cameras. This has rapidly changed. There has been a rapid shift from compact cameras to DSLRs now,” said Takashina.
Nikon plans to increase its sales network to 3,500 by the end of this fiscal (from the current 3,000 shops).
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.