Sanofi Pasteur, the vaccines division of Sanofi, today said it has roped in Bollywood actor Raveena Tandon for its ‘Mothers Against Flu’ campaign, an initiative on Facebook to create awareness on the protection of children against flu.

This platform unites mothers from different parts of India with a single objective — to protect their children from the flu virus by creating awareness about the steps they can take to protect against and prevent flu and child care in general, Sanofi Pasteur said in a statement.

Influenza, often referred to as ‘flu’, though prevalent all year-round, peaks during the monsoon and then again in winter.

The Centre for Disease Control and Prevention (CDC) recommends that everyone who is six months and older should get vaccinated against flu every year in order to be protected against the disease.

Social media is rapidly growing in India and many young women, many of whom are mothers, are increasingly sharing the latest in their lives with their friends and family via updates on social media sites and blogs. “Recognising the popularity of this medium, Sanofi Pasteur India has launched this engaging and exciting flu awareness campaign for mothers,” it added.

Commenting on the development, Sanofi Pasteur India Executive Director, Joselito Sta Ana, said: “For the first time, we are initiating a public awareness campaign in India through a social media platform, which would not only give information about flu, but is also a platform for mothers to exchange views on childcare in general.”

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