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In a step towards creating an accreditation mechanism for recognising television viewership rating agencies, the Telecom Regulatory Authority of India (TRAI) on Wednesday released a consultation paper on the issue.
In a statement released here, TRAI said the Information and Broadcasting ministry had sought its recommendations for laying down comprehensive guidelines/accreditation mechanism for TRP (Television Rating Points) rating agencies in India in order to ensure transparency and accountability in the rating system.
“Presently, television rating in India is being done by only one agency. Issues related to credibility and transparency of the ratings services in India has been raised by certain stakeholders”, the statement said.
It said lack of credible TRP system will hamper the growth of TV industry as a number of decisions having financial implications and also bearing on the type of content being watched are influenced by TRP ratings supplied by rating agencies.
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