Tata Motors in association with its channel partners will hire a workforce of over 3,000 staff across more than 200 dealerships in the country. The company and dealers, will shortlist and recruit candidates who will be given roles such as customer advisors, team leaders and sales managers.

"In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our global cars, Zest and Bolt. We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-centered cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience," said Ranjit Yadav, President – Passenger Vehicles Business Unit, Tata Motors.

To enhance the customer engagement levels at the dealerships, Tata Motors has launched an initiative to upgrade its dealer and service network to deliver customer desired world class showroom ambience, purchase experience and after-market service. This is being achieved through technology-enabled dealerships, providing all-encompassing sales, service and spares.

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