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Birla group scion Ananya Birla has been roped in as a recording artist by Universal Music Group, a move that sees her entrepreneurial corporate persona widening into the entertainment arena.
The 22-year-old daughter of Kumar Mangalam and Neerja Birla will launch her debut international singles in November.
Devraj Sanyal, MD and CEO, Universal Music Group, South Asia, said, “At just 22, she’s already a successful entrepreneur with multiple ventures…and seeing her passion and work ethics while in studio, I’m confident that she’ll achieve great success as an artist too. From singing, song writing and composing, Ananya displays natural flair. From our end, we will make sure that she’s working with the best talent in the business to produce music that’s in line with today’s global sounds and through the UMG network; we will ensure that her music travels beyond boundaries.”
Ananya Birla said, “My creative energy and inputs have always been respected. This is as much their baby as it is mine. I can't wait till the track is out for all of you to hear!”
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