German luxury carmaker Audi India is anticipating a volume growth of up to 10 per cent in CY25, on the back of launches that it has planned during the year. The carmaker that was hit by supply chain constraints in 2024 is expecting robust sales in the current year.

On Monday, Audi India launched the RS Q8 in Mumbai at ₹2.49 crore (ex-showroom). The luxury car has a 4.0L V8 TFSI engine, generating 640 hp and 850 Nm of torque and goes from 0 to 100 kmph in 3.6 seconds. 

“We are expanding the case and what will change is that I have sufficient availability with the cars which will help us to sell. Second is the Audi pre-owned business, the lifecycle of a pre-owned car is up to three years. We are working on converting the pre-owned business customers into new car customers. We are expecting a volume growth on the same lines as the industry between 8 per cent and 10 per cent,” said Balbir Singh Dhillon, Head of Audi India. 

The company also stated that it is witnessing an uptick in footfalls at dealerships. 

Response to RS models

“The launch of the Audi RS Q8 Performance marks a significant milestone in our commitment to bringing the very best of Audi performance cars to India. The overwhelming response to our RS models in India has encouraged us to continue expanding our performance car portfolio. India is a growth story and we are still very small when it comes to the luxury car segment. We are just 1 per cent of the car industry, we expect it to become 2 per cent by 2030. We are like a start-up,” Dhillon added. 

In 2024, Audi India witnessed growth with sales of 5,816 units compared with over 7,000 units in 2023. The degrowth was because of supply chain constraints between January and June. 

Published on February 17, 2025