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German luxury car manufacturer Audi has rolled out a fully functional mobile showroom, the Audi Mobile Terminal, taking its showrooms to customers’ doorsteps, especially in tier II and tier III cities.
“This is where the next phase of growth will come from and we are now future-ready,” said Joe King, Head, Audi India.
Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the mobile terminal showcases Audi's brand values experientially.
Besides displaying the cars and Audi accessories, the mobile terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge.
The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months and will target around 2,000 customers across India, the company said in a statement.
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