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Axis Bank has launched a teaser advertising campaign featuring its recently signed brand ambassador Deepika Padukone.
Created by Lowe Lintas, the campaign looks to extend the brand philosophy of 'Badhti ka naam zindagi' (progress is on).
Rajiv Anand, President, Retail Banking, Axis Bank, said: "The new film takes our brand positioning ahead. The campaign is based on the insight that progress means different things to different people, and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multi-dimensional nature of progress.''
Axis Bank’s previous campaigns have showed the brand philosophy through different television commercials. The new one highlights the holistic nature of progress and highlights Axis Bank’s journey as a customer centric bank.
Arun Iyer, National Creative Director, Lowe Lintas, said: "The objective this year was to explore a new dimension of progress while showcasing the range of products, which brings us to the idea behind the campaign, that progress has many meanings. It is not just material but also emotional and personal.''
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