Companies

Bata may expand international brand basket for India

PTI Kolkata | Updated on March 12, 2018 Published on January 15, 2012

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Bata India may consider expanding its international footwear brands portfolio in India if the economy sees more liberalisation in multi—brand retailing.

“If multi-brand retailing opens up in India we may look into the opportunity,” Bata India Managing Director Rajeev Gopalakrishnan told PTI when asked if the company was would introduce more global brands like Hush Puppies of the US in India.

“Bata, in many countries, retails multi-brand products through its stores like in Singapore where numbers of brands could be 5 to 10,” he said.

Bata India, which has licence to produce and market Hush Puppies in India, is trying to create a chain of exclusive store for the brand across the country targeting premium segment of the market.

“We have 20 exclusive concept stores and 22 shop-in-shop and we will open another 10-15 Hush Puppies stores every year,” Gopalakrishnan said.

Bata also introduced exclusive ‘Footin’ stores licensed from its parent Bata Global. The brand would be used for casual footwear for men and women.

The company is targeting 200 Footin stores till 2014 across the country.

Without divulging any figures, Mr Gopalakrishnan said the company attained better growth in 2012 over 2011.

Published on January 15, 2012
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