Birla Financial Services Pvt Ltd, a fully-owned subsidiary of Yash Birla Group, has launched Birla Homes. With this launch, the company has announced its foray into the real estate market in Bengaluru through the strategic Brand Alliances model.

For its real estate venture, Birla Homes will get into strategic business alliances with real estate developers, builders or land aggregators.

Manoj Singh, MD, Birla Homes, said: “Birla Homes is an effort to provide affordable and elegant housing options to the masses in a market where houses are overpriced. We are bringing luxury budgeted homes.”

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