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Black White Orange has been appointed as the merchandise licensing representative for Paramount Licensing Inc., the licensing entity for properties of Paramount Pictures (A Viacom Company) in India.
Under the agreement, Black White Orange will manage and represent Paramount Pictures’ portfolio, including major premium franchises such as The Godfather, Breakfast at Tiffany’s, Grease, Top Gun and upcoming blockbuster releases like Baywatch & XXX.
Black White Orange will act as the Indian arm of Paramount Licensing’s international network of representatives, which represent Paramount Pictures’ portfolio of legendary films.
Paramount’s licensing programs extend across a broad range of categories such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, innovative non-traditional categories and more.
As the licensing agency, Black White Orange will play the role of establishing, growing and expanding the consumer products business of Paramount Pictures in India.
The Indian licensing and merchandising industry is at a nascent stage and in terms of potential, India is the second biggest untapped retail market worldwide, after China. The size of the consumer product licensed merchandise market in India was estimated to be around Rs 2,200 crore in 2017.
Bhavik Vora, Founder & CEO, Black White Orange Brands Ltd, said, “"Paramount Pictures boasts some of the most iconic and cult movie properties with the likes of Godfather, Audrey Hepburn, Grease & Top Gun. These properties not only have a huge fan following but also lend themselves beautifully as art on merchandise, and that’s what we want to achieve - a great product with these iconic assets. We're also extremely excited to work on forthcoming releases like 'XXX The Return of Xander Cage' & 'Baywatch', which we believe will be a big step for Paramount in India as it stars 2 of our biggest talents, Deepika Padukone & Priyanka Chopra respectively."
“We look forward to our representation by Black White Orange and working together to expand our consumer programs supporting Paramount Pictures’ classic film properties and new IP in India" said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures in a statement.
Fans in India will now be able to buy authentic licensed merchandise which will be available at retail and online portals.
Black White Orange, which launched in September 2015, has also signed on leading brands like NBCUniversal, HBO’s Game of Thrones, Sesame Street, YouWeCan, The emoji Company, a roster of 30 international music artists, PSG Football Club, British Motor Heritage and bCreative.
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