Leading air conditioner maker Blue Star is expecting around 15 per cent growth in sales of residential air conditioner (AC) segment this year, a top company official said.

The company is witnessing healthy sales in the southern market this season, and expects a similar demand from northern and other regions because of harsh summer and pent up demand. Besides, Blue Star is also spending around Rs 55 crore on advertising and brand communications this fiscal year to scale-up the demand.

“We continue to make significant investment in product development, after sales service, as well as brand building and are confident of enhancing our market share,” Blue Star Managing Director B Thiagarajan told PTI. He further added: “We are expecting a market growth of 10 per cent in the room air conditioners this season for the industry and we would have around 15 per cent growth.”

The Indian room AC industry market is expected to be of around 4.5 million units with more than 15 companies competing in the space. Blue Star expects the contribution from the northern market, which reports highest volume for the AC industry, to go up this season.

“Presently, north India contributes around 29 per cent and south around 40 per cent of our total AC sales. We expect contribution from north to go up to 32 per cent,” Blue Star President - Sales and Marketing Product Business C P Mukundan Menon said. According to Menon, “the summer is going to be strong this year,” as per the predictions and he expects people to buy more ACs.

Currently, the residential AC segment contributes around Rs 1,400 crore to Blue Star’s total revenue. The company, which ventured into the room AC segment in 2011, had reported a total revenue of Rs 4,433.34 crore in 2017-18.

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