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Bottled ice tea brand Brewhouse Ice Tea said it has secured USD 2 million loan from Singapore-based FMCG firm Food Empire Group to expand its footprint and product offerings.
Food Empire Group had previously invested USD 6,00,000 in Positive Food Ventures in November 2017.
"Positive Food Venture Pvt Ltd, maker of bottled ice tea brand Brewhouse, has secured a loan of USD 2 million from Food Empire Holdings," the company said in a statement.
“Currently, we are present at over 2,000 points of sale in major cities and are expanding our operations across India. We plan to invest the amount received from the Food Empire Group towards expanding our reach, i.e 10,000 points of sale in 2020 as well as to introduce newer and interesting variants,” Brewhouse Ice Tea founder Siddharth Jain said.
The brand started operations in Delhi in May 2017 and at present has presence in over 10 cities, including Delhi, Chennai, Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Jaipur, Chandigarh, Lucknow and are retailing with over 300 restaurant & cafe partners.
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