Apex traders body Confederation of All India Traders (CAIT) has entered into an MoU with ecommerce player eBay to upgrade and train domestic retailers to use online market place as an additional tool for expanding their business.

The two entities will also set up an eCommerce Centre of Excellence (COE) within the CAIT Retail School.

The COE will launch a nationwide campaign among the business community in India to upscale them.

This first of its kind national awareness campaign is being launched jointly by eBay and CAIT and will enable Indian traders for retail exports via eBay to 201 countries and national online trade to 4,306 Indian locations.

The campaign will empower traders to grow their respective business in online domestic trade as an additional channel of business without having any adverse effect on brick and mortar shops.

Latif Nathani, MD, eBay India said, “CAIT is an excellent partner with its large base of 60 million traders conducting business activities in retail trade of India. We look forward to enabling their member traders for a successful eCommerce business and creating an additional source of livelihood for them by enabling both retail exports of Indian goods and widespread national trade.”

Praveen Khandelwal, National Secretary General, CAIT, said, “The strategy of providing education and awareness among the trading community which will result into an effective eCommerce marketplace to our member traders to extend their customer base beyond their city and reach consumers worldwide as well as across India.”

Indian eCommerce market is at a nascent stage of development and is sized at $3.2 billion.

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