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European menswear brand Celio will be increasing its focus on e-commerce. Celio Future Fashion, which had seven per cent of its sales from e-commerce, is expecting about 40 per cent increase in sales in this channel by next year, Chief Executive Officer Rajiv Nair told news persons. “We are also planning to launch a pilot in Bangalore on click and collect sales on the lines of the practice in Europe besides focussing on franchise route,’’ Nair said. The click and collect model would allow a customer to choose from a wide variety of products on the Web and pick it up from the nearest stores.
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