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Colgate-Palmolive has picked up a minority stake in Bombay Shaving Company (BSC), a premium online men’s grooming brand, for an undisclosed amount. Existing investor Fireside Ventures also participated in the Series A funding round.
Founded in 2016, BSC claims to have over 80,000 customers and a portfolio of 30 products across the shaving, bath and body, skin- and beard-care categories.
“We met with the team from Colgate-Palmolive and were very excited by the synergies across technology, direct-to-consumer distribution and supply chain. The young team at BSC stands to leverage decades of experience in Colgate-Palmolive to grow the BSC brand and reach,” said S Ramadorai, former Vice-Chairman at TCS and a long-term backer of BSC.
The founding team includes Raunak Munot, who was Director for Social Media at GroupM in New York, and Rohit Jaiswal, an IIM-U alumnus and former Crompton Greaves executive.
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