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Global online deals major Groupon has rebranded its Indian arm Crazeal.com as Groupon India.
This is the second rebranding exercise for the company which entered India by acquiring SoSasta.com last year, and later rebranded it as Crazeal.
“The rebranding exercise is complete...only challenging thing is communicating it to the consumers. We are coming up with a TV campaign this week which would reinforce the message that Crazeal in now Groupon,” Groupon India CEO Ankur Warikoo said.
The website features deals from about 400-500 merchants every month and Groupon claims it sells a voucher every 33 seconds.
The US and Europe are the biggest markets for the company that targets working professionals in the age group of 24-35.
The company said it is bullish on growth in India, where it sees immense potential across its three business verticals — local service deals business, travel deals and products.
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