Ducati India to drive into Tier II cities

V. Rishi Kumar Hyderabad | Updated on April 26, 2019 Published on April 26, 2019

Ducati Scrambler - Full Throttle   -  Website/Ducati

The company offers new Scrambler range of motorcycles - Icon, Sled, Full Throttle and Cafe Racer from ₹ 7.89 lakh to Rs 9.93 lakh ex-showroom prices.

Luxury Italian pedigree motorcycle brand, Ducati today outlined plans to gradually get into tier II cities with new dealerships having thus far reached out with 9 dealerships across major cities.

The company, which offers 27 models of super bikes, across seven segments, including cruisers, with prices ranging from ₹7.5 lakh to ₹ 1.2 crore ex-showroom, has added its new Scrambler range of motorcycles-Icon, Sled, Full Throttle and Cafe Racer from ₹ 7.89 lakh to Rs 9.93 lakh ex-showroom prices.

The company, which offers its bikes as completely built units (CBUs) sourced from its Thailand plant, expects to bring more variants of some of the popular models during the year as it had done so in the past two years since its entry into the Indian market.

Sergi Canovas, Managing Director of Ducati India said, “The Scrambler range is one of the most loved and highest selling Ducati family in the country. Scramblers have always been the quintessential bikes when it comes to accessible power and supreme control on any kind of roads and this year, we have made the entire range more advanced and capable.”

“The new line up is a cultural movement in itself standing for a free-spirited attitude. The Ducati Scrambler isn’t just a bike: it’s a whole new lifestyle, shaped by dedicated apparel and accessories,” he said.

Asked about the market size of such super bikes where Ducati offers, the Managing Director said “there is no perfect assessment of the market size. But it is an important market where we want to play a big role. There is competition but we are different in terms of the style, form factor and performance.”

The Ducati Scrambler is a perfect amalgamation of the spirit of the off-road bikes from the 60's and 70's but with the unique style. Each one represents different styles addressing different aspirations, he explained.

Asked if they would consider coming up with smaller bikes to address a larger segment, he said “the Indian market itself is transforming. From 350 cc ones, we are already looking at 650 cc engine ones. However, we will look at the opportunities as and when it unfolds.”

Published on April 26, 2019

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill.

In these difficult times, we, at BusinessLine, are trying our best to ensure the newspaper reaches your hands every day. You can also access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all our readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. You can help us by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section.

Our subscriptions start as low as Rs 199/- per month. A yearly package costs just Rs. 999 – a mere Rs 2.75 per day, less than a third the price of a cup of roadside chai..

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor