Companies

Durex goes online to sell condoms

Our Bureau Mumbai | Updated on February 11, 2014

Premium condom brand Durex has launched a dedicated India website  www.durexindia.com.  The leading sexual well being brand from Reckitt Benckiser has also partnered with health portal Healthkart.com to give consumers an option to purchase their favourite products online on -  www.healthkart.com/store/Durex.

Whether it is a teenager exploring their sexuality or a couple looking at reviving the steam in their relationship; www.durexindia.com can be their personalised expert counsellor.

Right from a basic guide on how to use a condom to dealing with sexual and emotional baggage in a relationship, it offers the content in a simplified and interactive formats such video and games.

Most of the consumers are hesitant while making a purchase of condoms at a retail outlet. To further add to the agony, the placement of packs in the retail environment is not prominent for numerous reasons.

With an objective to make the buying experience more convenient and personal, the new dedicated e-commerce website will help consumers search through the array of products. The privacy settings further add to the comfort level while making a purchase with just a simple click.

Chander Mohan Sethi, SVP – South East Asia at RB, said, “Sex as a subject is still considered taboo in large sections of Indian society. In an environment, where it is not discussed candidly, there is a dire need of having an easily accessible source of credible information which helps consumers understand this space better. As the world leader in sexual well being, our insights reveal that a satisfying sex life can play a critical role in the emotional well being of an individual.”

To this Prashant Tandon, Co-founder & MD at HealthKart.com added that the portal will ensure that the all Durex products are delivered to consumers in a safe and discreet packaging.

Published on February 11, 2014

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