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Eureka Forbes Ltd expects its share in the water purifier market to go up by 15-20 per cent by the end of the current fiscal.
According to R K Ganguly, Senior Vice-President, Customer Service & CRM, Eureka Forbes, the Company currently controls 50-52 per cent share in the organised water purifier market, which is pegged at Rs 1900 crore.
“We expect our market share to grow by 15-20 per cent in FY14,” Ganguly told reporters here after launching its product AquaguardGeneus here on Friday.
Almost 70 per cent of the Company’s turnover comes from water purifier segment (including the packaged drinking water business operated on a franchisee model).
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