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Flipkart on Monday announced the launch of Flipkart Perfect Homes Junior, its private label furniture brand for children in the age group of 2-16 years.
Manufactured locally, the selection includes beds, study desks, kids seating/table and chair set, storage and wardrobes.
This launch marks Flipkart’s foray into kids’ furniture, a category pegged to grow at 20 per cent year-on-year, according to industry reports.
Safety aspects
The Perfect Homes Junior range has been developed with a safety-first approach: it comes with rounded edges and no pinching parts; it is also free of toxic chemicals and is certified for durability. Each product undergoes rigorous audits by a trained team at Flipkart to ensure that highest standards of safety and quality are maintained in the process.
“We understand the aspirations as well as the concerns of Indian parents when it comes to buying products for their kids. They are value-driven and very quality-conscious. Safety and functionality are important considerations, and Flipkart Perfect Homes Junior range meets these expectations. With this expansion, we further strengthen our offerings in the online furniture industry, especially in the current times when parents are looking for dedicated spaces for their kids, as they continue staying indoors,” said Dev Iyer, Vice President – Private Labels, Flipkart.
Flipkart launched its ‘Perfect Homes Studio’ range in February 2020 to cater to the young urban population’s desire for a sleek, minimalist and functional furniture.
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