Flipkart has launched a new, innovative range of washing machines under its private label brand, MarQ by Flipkart. Targeted at the upcoming festive season market, the new line of washing machines address key customer need gaps such as top-of-the-line quality, superior tech-specifications, affordable pricing and energy efficiency.

Launched at an attractive price point starting at Rs 6,999, the MarQ washing machines come in two washing capacities -- 6.5 and 7.5 kg -- which are the most common among medium-sized families.

The launch of the front load fully automatic range was preceded by the launch of the semi-automatic and top load washing machines earlier this year, all designed with the promise of economically feasible upgradation.

“Indians have unique needs and preferences unlike any other market, and MarQ products are nothing short of ‘made to order’ to suit those necessities that we identified in the course of making these products. Our competitive edge was to meet the need gaps in any category that Flipkart has a private label play in,” said Adarsh K. Menon, VP & Head of Private Labels & Electronics, in a statement.

“Great diligence and working with best-in-class partners has helped us save costs, which is what we pass on to customers, thus making aspirational products affordable to the masses in India,” he said.

In line with the brand philosophy of ‘Better, Possible Today’ the products have been created after a study of customer requirements and their feedback and quality tested in India-specific conditions such as high humidity and voltage fluctuations. To further enhance the range and keep up with the latest tech and customer demand, Flipkart is working with some of the finest manufacturers around the world.

These products come with Flipkart’s promise of end-to-end post purchase support through warranty policies, supported by a network of service centres in over 300 cities.

Published on August 29, 2018