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Online marketplace Flipkart has tied up with auto major Mahindra & Mahindra Ltd to exclusively launch the latter's newest SUV- KUV100. Consumers can book the SUV on Flipkart from January 18th, 2016.
Anil Goteti, Vice President - Business, Flipkart said, "Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”
Flipkart launched Automobiles as a category last month with a vision to change the way vehicles are bought in India. The association with Mahindra is another step in that direction. The two entities have come together to deliver superior customer experience with assured in-a-month delivery. Flipkart currently also offers a wide range of automotive accessories as part of its endeavour to become a destination for all automotive needs.
Mahindra's KUV100 (pronounced as KUV '1 double Oh'), has been conceptualized and developed with the aim of creating an entirely new category. It is a compact SUV.
Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, "We are happy to announce this tie-up with Flipkart, one of the pioneers in the e commerce category. Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies. "
Designed in-house and engineered at Mahindra's world class research and development facility, the Mahindra Research Valley at Chennai, KUV100 is targeted at the youth and first time car buyers. An indigenously developed monocoque SUV, the KUV100 will have many firsts to its credit including the first ground up petrol engine offering from Mahindra. In fact, all research & development activities for this compact SUV were aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.
The KUV100 will be available in 7 exciting colours of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black
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