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DB Corp-owned 94.3 MY FM and HT Media-owned Fever 104 FM have entered into a strategic sales alliance. The FM radio players said this alliance would help them leverage on each other’s strengths and market leadership in metros and non-metros.
94.3 MY FM is present across 17 tier 2 and tier 3 cities and claims that it attracts over 5 million listeners.
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Harrish M. Bhatia, CEO, 94.3 MY FM, said, “With Fever 104 FM’s strength in the metros we will be able to provide our advertisers a great platform to leverage their brands.”
Fever 104 FM is present in Delhi, Mumbai, Bangalore and Kolkata and claims it attracts about 15 million listeners. The main idea behind the partnership is that the customers should benefit by having the best of both - national reach and local relevance, the companies said in a statement.
Harshad Jain, Business Head, Radio and Entertainment – HT Media, added, “With this alliance we aim to provide the best of both the worlds to our advertisers.”
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