Ford India has showcased the Figo Aspire in Hyderabad to give customers a first-hand experience of this stylish compact sedan ahead of its introduction later this year.

The Figo Aspire was showcased at Inorbit Mall on June 27 and June 28 as part of a 10-week long roadshow across 25 cities in the country.

Customers visiting the roadshows had a sneak peek into the features that Ford has packed in the Figo Aspire to compete with the big market for compact sedans estimated to be about 1.2 million last year.

“At Ford India, we are driven by a constant need to innovate and deliver products that customers want and value. Through the roadshows, we will highlight how Figo Aspire embodies the aspirations of modern India with its striking good looks, clever convenience, smart and practical features as well as outstanding ownership experience. This sedan is designed to exceed the expectations of customers in every way.” PK Uma Shankar, Vice-President, Customer Service Operations at Ford India, said.

The roadshows are a part of Ford India’s recently announced experiential consumer campaign – What Drives You – that aims to discover the values and aspirations driving modern India.

Led by versatile actor, singer and ace director Farhan Akhtar, the campaign will serve as a platform for scores of young and enterprising Indians to move a step closer to their aspirations and will culminate with one-lucky winner becoming the first customer to drive home a brand-new Ford Figo Aspire.

The new Figo Aspire sets a new standard for compact cars in India with a sub-four-meter sedan combining premium design, class-leading safety features and advanced technologies. According to Ford, both the 1.5L TDCi diesel engine and the 1.2L TiVCT petrol engine offer a compelling mix of performance, refinement and fuel efficiency.

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