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Hero MotoCorp on Tuesday launched its range of two-wheelers in Guatemala City, El Salvador and Honduras, in partnership with Indy Motos Group of Guatemala which will sell the products to these markets.
Indy Motos has been appointed as the authorised distributor of the company and the products will be distributed through a network of outlets spread across these countries, with more outlets to be added subsequently.
“It is indicative of the significant role that markets in Central America and Latin America will play in our global expansion plans. I am sure that their rich experience in this market and knowledge of the local customer will go a long way towards further strengthening our business here,” Pawan Munjal, Managing Director and Chief Executive Officer, Hero MotoCorp, said.
The range of two-wheelers being launched in these markets includes Hunk, Karizma, Glamour, HF Dawn, Splendor NXG, Super Splendor and Achiever.
“Our vision is to provide convenient, fuel-efficient mobility to every customer in this market, and with our wide range of products, we are committed to serving two-wheeler customers across this region,” Munjal said.
The company will also soon commence its operations in other new international markets in Latin and Central America and Africa to reach the stated objective of 10 per cent of its total volumes from international business in the next four to five years.
Hero MotoCorp currently exports to countries including Colombia, Sri Lanka, Bangladesh and Nepal.
ronendrasingh.s@thehindu.co.in
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