Hidesign to unveil luxury bag and wallet collection in two months

Sangeetha Chengappa Bengaluru | Updated on January 19, 2018 Published on February 05, 2016

Dilip Kapur, Hidesign Founder and President, in Bengaluru   -  BL

Products will be made from ostrich and deer leather

Puducherry-headquartered leather accessories brand Hidesign is preparing to launch ‘Atelier Hidesign’, its second luxury collection of leather bags for women, in the next two months.

The ‘affordable luxury’ brand had ventured into the luxury space in 2012 with the launch of its high-end label named after its Italian designer Alberto Ciaschini’, but discontinued it in mid-2013 as it failed to embody the Hidesign brand ethos.

“We will launch Atelier Hidesign, a new luxury collection of 13 bags in farm-bred ostrich and deer leather for women, priced between ₹18,000 and ₹28,000 and two men’s wallets made of deer leather, priced between ₹4,000 and ₹8,000, two months from now. The collection will be retailed in our double A and A-list stores in the top metros,” Dilip Kapur, Founder and President, Hidesign told B usinessLine.

Kapur is in the city to celebrate 38 years of the brand’s heritage with the launch of the ‘Icon Collection,’ which showcases 11 handpicked styles from Hidesign’s earliest collection of bags.

Pointing out that the first luxury collection with swarovski crystals and embroidery was too blingy and did not reflect the Hidesign ethos, Kapur said: “Luxury constitutes a miniscule percentage of our overall revenue of ₹150 crore and contributed ₹2 crore last year. We plan to launch the new Atelier Hidesign collection every six months with 100 handcrafted pieces in each collection.”

Overseas contribution

Prior to 2008, 60 per cent of Hidesign’s annual turnover accrued from sales outside India. Today, India contributes 80 per cent of the brand’s turnover. However, Kapur sees the contribution from international markets growing much faster than India revenues as the company is investing more of its energies to expand the overseas markets.

Quick to point out that Hidesign has been profitable every year, Kapur said he is targeting ₹500 crore in turnover, ideally in three years, and realistically in five years.

Hidesign has 70 stores pan India and also retails out of 150 multi-brand outlets, including Central, Lifestyle and Shoppers Stop.

Published on February 05, 2016
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