America’s leading entertainment and sports agency Creative Artists Agency (CAA) has formed a joint venture with KWAN Entertainment and Marketing to represent local talent in India and the SAARC nations.

The venture will focus on creating opportunities for its clients in the areas of movies, televisions, commercial endorsements, sports consulting, licensing and merchandising, among other segments.

CAA’s David Taghioff and Caleb Franklin, along with KWAN’s Chief Executive and Managing Director Anirban Das Blah and Chief Operating Officer Indranil Das Blah, will jointly lead CAA KWAN. The new company will be based in Mumbai with offices in Delhi, Bangalore, and Hyderabad.

“India’s robust entertainment industry offers CAA KWAN tremendous opportunities for talent across multiple platforms,” said Richard Lovett, President of CAA. Added Anirban Das Blah, Chief Executive and Managing Director, KWAN, “We believe that the combination of CAA’s expertise, with KWAN’s extensive knowledge of the Indian entertainment industry, will enable us to provide an unmatched spectrum of services for our clients.”

>meenakshi.v@thehindu.co.in

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