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Hyatt Hotels Corporation today said its affiliate has signed agreement with IHHR Hospitality Pvt Ltd for rebranding of the later’s five Ista hotels in India to be re-branded by Hyatt.
As per the management agreements between the two companies, Ista hotels will be known as Hyatt Bangalore, Hyatt Pune, Hyatt Hyderabad, Hyatt Ahmedabad and Hyatt Amritsar.
The branding effort is expected to be completed by March 2013, the company said.
Commenting on the development Ratnesh Verma, Senior Vice President, Hyatt Hotels & Resorts in Asia-Pacific Real Estate and Development said: “As a company we see a perfect fit with IHHR’s forward-thinking philosophy and vision”.
This opportunity allows Hyatt to further consolidate its distribution in India and offer its guests a choice in new markets such as Bangalore, Amritsar and Ahmedabad.
“The time is now right to step back to our role as owners and hand these Ista hotels to a superb brand in Hyatt, which can take the business to the next level, through its marketing and brand strength. We are delighted with this relationship,” Ashok Khanna, Managing Director, IHHR said on the development.
The re-branding of the five Ista hotels as Hyatt Hotels will mark the entry of the fourth brand from the Hyatt’s portfolio into India.
Currently, India has five Hyatt Regency hotels in Mumbai, Pune, Delhi, Chennai and Kolkata, two Grand Hyatt hotels in Mumbai and Goa, and three Park Hyatt hotels in Goa, Chennai and Hyderabad.
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