Kajaria Ceramics, the largest manufacturer of ceramic and vitrified tiles, will be setting up a new state-of-the-art manufacturing plant at Tirupati at an investment of ₹125 crore.

The plant meant for manufacturing glazed vitrified tiles will have a production capacity of four million sq metres and is expected to begin operation by the end of 2017-18. The new plant will cater to the demand from southern markets.

Kajaria Ceramics has an annual aggregate capacity of 64 million sq metres, distributed across 8 plants in various parts of the country, Ashok Kajaria, CMD, Kajaria Ceramics Ltd, said.

He was in Kochi for the opening of Kerovit, the new exclusive showroom for the company's sanitary ware and bath fittings and product range under Ultima tiles.

According to the CMD, the vitrified tile market after GST is “very positive” and the company is looking at a double digit growth in the next five years especially with the launch of new tile products and bath wares.

Referring to Kerala market, Rishi Kajaria, Joint Managing Director, said that the company is growing at 15 per cent which is higher than the total industry growth. Kerala contributes 15 per cent of its total business and the State's market is easy to work as it adapts to new changes very quickly because of peoples exposure to international markets. Of the ₹2850 crore a business turnover, Kerala's contribution was ₹400 crore.

The company also caters to the export market of high-end tiles in a small way especially to Gulf countries, Australia, Europe etc, he added.

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