Companies

Kia launches new brand logo

S Ronendra Singh V. Rishi Kumar New Delhi | Updated on April 27, 2021

Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India

To expand network to 360 touch-points by 2021-end

Kia India, the South Korean auto major on Tuesday announced the relaunch of its brand in India, with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions.

With a new brand slogan – ‘Movement that inspires’– the company aims at providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and frees up time for the activities that they enjoy the most, the company said.

Kia is also looking at sustaining its connected cars leadership by adding new features. To strengthen its reach, Kia is expanding its network to 360 touch points (from around 300 right now) covering 218 cities, including tier-3 and select tier-4 towns by the end of this year, it said.

“Our decision to increase the production capacity stems from our deep customer understanding of where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers,” Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said.

As part of India’s growth strategy with the new identity, Kia will be constantly innovating to match the ever-changing needs of new-age consumers. The upcoming refreshed versions of its flagship and best-selling products, the compact SUV Seltos and the subcompact crossover SUV Sonet, will be a testament to this commitment, he said.

The new logo of Kia is a symbol of the new brand slogan and values it promises to offer customers through future products, services, and the experiences these enable, the company said.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to the customers, it said.

The upcoming Seltos and Sonet, both of which are updated for the Indian market under the newly stylized logo, will be unveiled to the market in the first week of May, it added.

Being India’s young automobile disruptor, Kia India has created new product segments and leveraged technology to create segment-first innovations across its entire product portfolio. In over one-and-a-half years of sales operation in India, Kia has emerged as the fourth most sold car brand and the fastest carmaker to achieve a sales figure of 2,50,000 with only three products -- Seltos, Carnival, and Sonet.

Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer at Kia India told BusinessLine: “The company had done well in spite of the disruption caused due to the first wave of the Covid pandemic and lockdown. The brand's offerings have been received well and there is a wait list of about 3-4 months. Kia will focus on millennials and Gen-Z – the future of the country.”

Hardeep Singh Brar, Vice-President & Head of Sales and Marketing, Kia India, said, “Our focus now is on clearing the wait list as early as possible as some markets have been locked down. We do not have any disruption to supplies.”Currently about 20 per cent of the vehicles manufactured from the Anantapur plant in India are exported. Our main focus is to cater to the domestic market and clear the wait list. We expect by next year we will be able to achieve full capacity of 3,00,000 cars per annum. On the launch of new models, he said “Kia is on course with its models and ready with new models and roll-out once the situation gets better.”

Published on April 27, 2021

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