Scandinavian children furniture brand, Flexa is aiming to expand its footprint in India with its first store launched in Ahmedabad. The company has tied-up with local partner Trendsetter Retail Pvt Ltd as its associate for India market.

"This is for the first time, Flexa has come into Indian market with children’s furniture and interiors for the modern family that appreciate quality and Scandinavian design. Currently, we have opened one store in Ahmedabad, by May, we aim to have total four such stores in Gujarat," said Rushikesh Gandhi, CEO, Trendsetters Retail.

The children furniture would have products with starting price of Rs 1,500 till Rs 3 lakh depending on the product. "We will target the high-income and high-network individual category of customers. In a year's time we plan to achieve Rs 4 crore sales from each store," said Gandhi adding that after successful rollout in Gujarat, he also plans to take the stores to Pune, Mumbai and Nagpur through brick-and-mortar stores, web-shops as well as by placing their products within existing furniture outlets and websites.

The furniture, entirely imported from Denmark, is well-crafted with special use of birch-wood and pinewood. Flexa provides long lasting designs by collaborating with child specialists, educators and sleep experts.

Published on January 11, 2016