Volvo Cars on Tuesday announced Lakme Fashion Week as its “official car partner.”

Volvo Cars will set foot in the Indian fashion arena with Fashion Diva, Ms Ritu Beri.

Commenting on this foray, Mr Tomas Ernberg, Managing Director, Volvo Auto India, said, “Our synergies with Lakme Fashion Week reflect our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal.

Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”

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