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Maruti Suzuki India (MSIL) on Wednesday kicked off an initiative to give a facelift to its over 2,000-strong showroom network across India.
The new showrooms, christened Maruti Suzuki Arena, will sport a modern look and offer a warm, friendly and comfortable environment to customers, the country’s largest car-maker said.
Leveraging digital technology, Maruti Suzuki Arena aims to “serve and delight” customers in several ways, the company said, adding that it would revamp all showrooms across India in the next three to five years, as part of the company’s ‘Transformation 2.0’ initiative.
For this financial year, the company will revamp around 80 showrooms in major cities.
“Maruti Suzuki Arena is at the core of our strategy to transform our network and meet customer expectations. It will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms,” Kenichi Ayukawa, Managing Director and Chief Executive Officer, MSIL, said.
With this move, MSIL will have four distinct retail channels: Maruti Suzuki Arena, Nexa, Commercial and True Value, addressing the needs of all its customers.
Maruti Suzuki Arena connotes a place where people come together and experience something exciting, Ayukawa said, adding that Nexa was the stepping stone in the direction of upgrading the company’s network. “Its (Nexa’s) success in reaching out to new customers, who were not considering us earlier, encourages us to revamp our existing network formats,” he said.
Online research The company said 75 per cent car buyers in India do research online before deciding on a purchase.
At Maruti Suzuki Arena, customers who register on the Web site can start their journey in the showroom by entering their mobile number on the navigation portal and can explore the entire product portfolio through interactive touchscreens.
A dedicated ‘Personalisation Zone’ with car configurators will enable customers to electronically personalise cars and mix-and- match accessories. Also, relationship managers will be equipped with tablets and an app to showcase the range of products for ease of comparison, MSIL said.
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