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Mother Dairy has tied-up with restaurant aggregator and food delivery company Zomato for home delivery of fresh-farm produce under brand Safal in select locations of Delhi NCR.
In the first phase, Safal has initiated delivery through Zomato from 11 booths in select locations of Delhi-NCR. . Each of the 11 Safal outlets will cater to a radius of 10 km around them.
In a statement, Pradipta Sahoo, Business Head – Safal, Mother Dairy Fruits & Vegetables Pvt Ltd said, “To catalyse the ease of living and convenience for our consumers, Safal has initiated the home delivery option in partnership with Zomato. As a consumer centric organisation, we are taking requisite precautions to offer safe and quality produce to our consumers."
He said in the initial phase, locations in Delhi-NCR such as Saket, Vasant Kunj, Dwarka, Janakpuri and Panchsheel Enclave in Delhi and Sector 50 and sector 29 in Noida will be covered. "Going forward, the service will gradually be expanded to other outlets to ensure coverage to the entire Delhi-NCR region," he added.
Safal currently has more than 300 fruit & vegetable booths across Delhi-NCR selling on an average volume of 270 tons of fruits and vegetables per day, the company stated. Since the lockdown the company has been making efforts to maintain the supply chain of its products across Delhi-NCR including containment zones.
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