With an aim to tap into the burgeoning comedy genre, subscription-led video entertainment app nexGTv has partnered with One Network Entertainment to launch a dedicated comedy entertainment content platform -- Comedy One.

Suresh Menon-promoted One Network is an online video creator, talent aggregator, branded content producers.

Comedy One has been one of the early investors in the space of online comedy videos, and has aggregated millions of views across multiple global platforms including YouTube to telcos and even D2H platforms.

Abesh Verma, COO of nexGTv, told BusinessLine , “With comedy evolving significantly, Indian viewers are looking at hard-hitting content.”

Asked why the company was launching a separate app for comedy, Verma said the aim was to make the discovery for comedy easy. Suresh Menon, Co-Founder and Executive Director, added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We believe that the future where technology enables convenient content creation, access and consumption, is finally here.”

nexGTV mobile app claims to have over 25 million downloads. It hosts over 150-plus Live TV channels, apart from a huge content library comprising of movies, TV shows and videos.

Recently, nexGTv had globally launched a kids- special app, ‘nexGTv Kids’. The new addition curates the most entertaining and educative content meant especially for the kids aged between 2 to 10 years.