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Personal care player Nivea India Pvt Ltd, an affiliate of German Beiersdorf AG, on Friday inaugurated its phase-2 of the manufacturing facility in Sanand with an investment of ₹150 crore.
After the latest capacity augmentation, the company’s total investment in the facility so far has reached ₹350 crore out of the approximate ₹850 crore investment committed in 2014-15.
Nivea’s Sanand capacity now stands at about 240 million units per annum.
The facility was inaugurated by Jürgen Morhard, Consul General of the Federal Republic of Germany, in presence of D Thara, Vice-Chairman and Managing Director, GIDC.
Nivea manufactures emulsion products such as creams, lotions, shower products, newly launched face wash and lip care products at Sanand. It looks to grow at twice the pace of market growth in skin and personal care segments. The market size in which Nivea operates is pegged at about ₹13,000 crore — growing at about 10-12 per cent annually, in which Nivea holds second position after Hindustan Unilever’s Fair & Lovely.
Neil George, Managing Director, Nivea India, said, “Our consumer-centric innovation backed by our R&D expertise and local insights has been key to our growth. We believe that this new production centre will take us closer to achieving our goal of being emerging India’s most loved skincare brand.”
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