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Furniture major Kurl-on is planning to come up with three plants one each in Bhubaneswar, Guwahati, and Anantapur by 2021. With the addition of these three plants, the total number of plants will be twelve.
“The plant in Bhubaneswar will start operations by the end of the year, followed by the Guwahati unit (2020) and Anantapur (2021),” said Ashutosh Vaidya, Chief Marketing Officer, Kurl-on.
The company will focus on Northern and Western markets as there is a lot of untapped potential there, he added.
The company has units in diverse locations including Bengaluru, Gwalior, Roorkee, and near Surat. It offers two kinds of mattresses — standard and customised — out of which 43 per cent of the business is in the latter segment.
Last year, Kurl-on reported revenue of ₹1,050 crore and this year the company expects a rise of 25 per cent. “We are looking to earn a revenue of ₹1,300 crore in 2019,” he said.
The company is also a supplier to IKEA for sofas and mattresses. “Our tie-up with IKEA is for these two products and as IKEA we will also expand so it is a strategic partnership,” said Vaidya.
As part of its expansion plan, the furniture company which currently has 1,300 franchisee stores is planning to take this number to 1,500 by the end of the year.
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