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Reliance Broadcast Network Limited (RBNL), a part of the Reliance ADA Group, is looking to grow its topline at over 30 per cent annually over the next five years. The company closed FY '11 with standalone revenue of Rs 251 crores, with its radio business under brand Big FM contributing 70 per cent.
The company expects growth to be driven by radio and its more recent television foray, with each contributing 30 to 40 per cent in five years.
The biggest challenge to growth would be talent, noted Mr Tarun Katial, CEO, RBNL, in conversation with Business Line. Attrition, which is at 30 per cent according to him, should ideally be not more than 10 to 15 per cent.
He said, "Talent is the biggest issue not just for us but across the industry. There is no ready source for talent in the country for radio."
"We're doing several initiatives on the HR front to improve retention," added Mr Katial.
RBNL has over 1000 employees, of which over 800 are with the radio business that boasts of 45 stations across the country. Over the last six months, RBNL launched three English entertainment channels in partnership with CBS, and a Hindi channel, Big Magic, for the Hindi heartland. Imagine Shobiz, a channel which RBNL bought out, is due for re-launch in six to eight weeks.
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