Reliance Retail to enter e-commerce space

Our Bureau Mumbai | Updated on January 24, 2018 Published on June 12, 2015

Flipkart, Snapdeal and Amazon better watch out. Mukesh Ambani-owned Reliance Retail is in the process of rolling out an e-commerce marketplace that will provide a platform to small retailers to sell products online.

Announcing the new platform, called Reliance Digital Marketplace, Ambani said that this will provide millions of small retailers with an enhanced supplier base and product range, digital payment capability and supply chain management. “We believe that this initiative will be a driver for economic growth by enhancing business potential for millions of small retailers,” Ambani said.

Reliance Retail is also aggressively pursuing e-commerce route for its existing revenue earners – fashion and lifestyle, grocery and the B2B vertical. “This year will bring about disruptive shopping experience for consumers as they embrace technology and get access to anytime, anywhere shopping. With the advanced internet infrastructure built by Jio and a robust physical retail business by Reliance Retail, we will create a differentiated e-commerce model for India,” Ambani said.

Published on June 12, 2015
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