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Skoda Auto launches Zeal edition across range

| Updated on: Mar 10, 2015
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Czech automotive manufacturer Skoda Auto launched ‘Zeal Edition’ across its entire model range here today and expects to notch up a growth of about 20-25 per cent during the current year.

The Zeal edition series sports changes within the Superb, Octavia and Yeti products and will have comprehensive accessory packages across three Rapid variants. This special edition will be available to customers across all authorised Skoda dealerships for a limited period only.

Last year, Skoda clocked total sales volume of 15,500 units and expects to grow by 20-25 per cent this year.

Mahesh Tiwari, Regional Sales Head - South & West, Skoda Auto India, said, “The Zeal Edition is developed based on customer feedback. It extends this offer across the entire Skoda model range in this region. Skoda India along with its partner Mahavir Auto will focus on improving the ownership experience with the brand.”

The new variants across the Superb, Octavia and Yeti model range will sport premium black interiors, Alcantara leather seats, dashboard and door trims. The Skoda Rapid Zeal edition will feature leatherette and Alcantara seats, navigation device with rear view camera, rear Parktronics, observation mirror and floor textile mats.

Yashwant Jhabakh, Dealer Principal, Mahavir Auto, said, “Skoda is perceived as a premium brand due to its superior build quality and technology. With the Zeal addition, Skoda has strengthened the model range with additional features and more trims allowing customers to choose from a wider selection of products.”

Jhabakh said AP and TS account for about 9 per cent of all-India sales and hopes to expand its network further.

Rapid 1.6 MPI starts at ₹8.9 lakh, Octavia 1.4 TSI (₹16.7 lakh), Yeti (₹20.66 lakh) and Superb 1.8 TSI (₹22.23 lakh), all ex-showroom.

Published on March 10, 2015

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