Slumberzone New Zealand, a luxury mattress manufacturing company, has announced its foray into the $2.5 billion mattress market in India. The company plans to establish its maiden manufacturing unit in Hyderabad with an initial investment of ₹100 crore.

The manufacturing facility is expected to be operational by March 2026 with a production capacity of 1,000 units per day. The company will hire about 200-250 skilled and unskilled workers locally.

The 20-year-old company, founded by Ranjay Sikka, is the third largest player in the mattress and sleep accessories ecosystem in New Zealand with annual sales of over ₹200 crore. 

“The Auckland-based retailer and manufacturer’s expansion into the Indian market is to cash in on the growing demand for comfortable and functional sleep solutions,” a company executive said here in a statement on Wednesday.

The announcement was made during a special ceremony in New Delhi, highlighting New Zealand’s expanding commercial partnerships in India.

“It is great to see ambitious New Zealand manufacturing companies, like Slumberzone, choosing India to scale up their operations. ‘Made for India, Made in India’ enhances collaboration, broadens our trade relationship, and contributes to the growth of both our economies,” New Zealand’s Prime Minister Christopher Luxon, said.

It plans to open 20 physical retail stores in the country in the next three years, besides selling its products over its e-commerce platform.

“With a strong focus on technology-driven sleep solutions and sustainability in India, we target $100 million in annual revenue, reinforcing our position as an industry leader worldwide over the next 5 years,” Vidhul Sikka, Chief Business Officer and Director of Slumberzone India, said.

Slumberzone also will focus on entering international markets, including North America, Australia, Europe, and the Middle East over the next few years.

Published on March 19, 2025