Online marketplace Snapdeal plans to spend about $100 million on its multimedia research lab here, over the next three years to build in-house technology solutions.

In a press statement, Snapdeal said its latest innovation findmystyle.in, which is an online in-store experience, has been developed at the research lab. “It will add a new dimension to product discovery and purchase lifecycle of consumers by enhancing user experience. The search methodology of findmystyle.in is very detailed and customised to a consumer’s preference to help them discover a product of choice with ease while saving time and effort,” the statement said.

It is the brain-child of research scientists led by Gaurav Aggarwal, senior principal scientist; Nikhil Rasiwasia, principal scientist and Deepthi Singh, senior director at the research lab.  The lab was formed as a result of an acquisition of a technology start-up called Fashiate by Snapdeal in March 2015.

Anand Chandrasekaran, Snapdeal’s Chief Product Officer findmystyle.in is powered by advanced computer vision and machine learning algorithms. “The feature will further enhance customer experience and make online shopping faster, better and more informative,” he said.

Findmystyle.in has been developed by integrating Snapdeal’s technology and extensive consumer insights.

Analysing the customers’ browsing and purchase patterns, this feature uses intelligent technology solutions, smart algorithms to pre-empt customer needs and offer a plethora of choices with minimal search. 

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Published on August 5, 2015