Sony bets on smart phones to treble mobile division revenues in India

PTI Las Vegas | Updated on March 12, 2018 Published on January 09, 2013

Consumer electronics major Sony today said it is targeting to treble the revenue of its mobile division in India to Rs 3,000 crore by 2014-15 on the back its new range of smart phones in the country.

“India is considered a very key country in Sony’s overall business strategy. Our global President and CEO Kazuo Hirai and I are spending more time to understand the Indian market,” Sony Mobile Communications President and CEO Kunimasa Suzuki told presspersons here.

Talking about the mobile phone market, he said the company was a late entrant in the growing smart phone segment and is now looking to gain market share on the basis of new products.

When asked about the Indian mobile business, Sony India Mobile Division Head (Sales and Marketing) Sachin Thapar said: “We are looking to treble our revenue from the mobile segment by 2014-15. We had a sales income of around Rs 1,000 crore during last fiscal.”

The company’s growth will be driven by a range of smart phones such as Tipo, Miro and Xperia, he added.

He said the company’s market share in the smart phone division during November 2012 stood at around 9 per cent. The Indian market is estimated at 1.8 crore smart phones during 2012-13 and is estimated to grow to 3 crore in next fiscal.

Thapar further said the company is expanding its Xperia sales shops to 100 by March 2014 from 45 outlets at present.

On the global market, Suzuki said Sony is aiming to earn revenue of 18 billion euro by 2014-15 from 5.3 billion euro in the last financial year.

Published on January 09, 2013
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