Sony India has announced its business plans for Onam, targeting Rs 135-crore sales turnover during July-September, a 30 per cent increase over the previous season.

The company has introduced various promotional offers for its customers across all product categories including popular brands such as Bravia Home Theatre, Cyber-shot handycam and Vaio.

Unveiling the Onam offers, Mr Sunil Nayyar, senior general manager (sales), Sony India, said that the company will invest Rs 6.5 crore towards various marketing activities. Besides, the company plans to increase its outlets to 400 from the present 360 in the State.

He said Sony hopes to sell 31,500 units of Bravia in Kerala during July-Sept this year, achieving 35 per cent market share of flat panel display market in the State. It is looking at growing by 40 per cent over last year by selling 19,000 units in Cyber-shot during the festival period.

For Vaio, the business plan is to grow by 30 per cent this year and capture 20 per cent market share by selling 7,500 units during Onam, he said.

In Cyber-shot, Sony is the No.1 player in digital still camera market in Kerala, Mr Nayyar said. The company aims to grow by 40 per cent over last year by selling 19,000 units during the festival period, thereby maintaining 50 per cent share of the total market, he added.

Referring to national sales, he said the company is targeting a sales turnover of approximately Rs 8,000 crore during 2012-13 fiscal. During 2011-12, Sony had clocked a turnover of Rs 6,313 crore.

Sony is aiming to sell 6.5 lakh units of Vaio in the country this fiscal against last year's 5 lakh units, besides selling 14 lakh units of Cyber-shots against 11 lakh in the pervious financial year.

Related Topics
comment COMMENT NOW